On Strategy Showcase W+K’s Marcus Collins on culture's influence on what and why we buy
9 snips
Feb 12, 2023 
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
Introduction
00:00 • 5min
How Should We Define Culture?
04:42 • 3min
Is There One Culture That We Can Be a Part Of?
07:20 • 4min
Being a Single Man, Become a Father, Isn't It?
10:55 • 3min
The Influence of Culture as a Marketer
13:53 • 2min
The Gift in the Curse
15:34 • 2min
Nike, You Being a White and a Kennedy Man, Nike Is So Great at This
17:41 • 2min
Nike Is the Voice of the Athlete
19:25 • 3min
How Critical Culture Shapes Our Decisions
21:57 • 2min
Brands and Cultural Influences - Sidestep the Value Propositions
23:48 • 2min
Beats by Dre Headphones
25:34 • 2min
What Does the Brand Mean?
27:37 • 2min
Jack Daniels
30:02 • 3min
Do You Have a Brand Proposition? Is It the Same Journey?
32:40 • 2min
Do You Have a Tribe?
35:06 • 3min
You Start With the Soul and End With the Sale
37:51 • 2min
Is There a Congruence Between Brand and Product?
40:15 • 2min
Are You Trying to Create Your Own Tribe?
42:14 • 2min
Dove
44:39 • 4min