W+K’s Marcus Collins on culture's influence on what and why we buy
On Strategy Showcase
Is There One Culture That We Can Be a Part Of?
Is there one culture that we can be a part of? Or can we be a parts of multiple cultures at the same time? There's definitely this plurality in this. And so we, as human beings, are constantly trying to find congruence. We either anchor ourselves in our ascribed identity, i.e. I'm a college, this is what we do or I say: I'm more like my subscribed identity.
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