Nike, You Being a White and a Kennedy Man, Nike Is So Great at This

Nike is so great at this because Nike knows who it is. Nike believes every human body is an athlete and has held that belief for over 40 years, right? Over 40 years. Talk to footballers one way, talk to soccer players, basketball players one way, swimmers one way, dancers another way, runners another way, right? It talks to them with through the cultural characteristics that govern what it means to be those people. And then Nike talks to them, engage them through all the nuances of their culture.