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W+K’s Marcus Collins on culture's influence on what and why we buy
On Strategy Showcase
You Start With the Soul and End With the Sale
CC Chatness says, you start with the soul and end with the sale. We're not suggesting either that you have to abandon your product features and benefits type of a message. In essence, we're saying you just need to relegate it to not be the dominant message. This is about identity congruence. Do both together.
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