AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min chapter
W+K’s Marcus Collins on culture's influence on what and why we buy
On Strategy Showcase
The Gift in the Curse
In 2012, thirst meant something different than it did 20 years ago. The language of the community had shifted. Without understanding how meaning changes, then we find ourselves out of sync with culture. So that's the gift in the curse. In the curse, there's no force more influential to behavior than culture.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode