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4min chapter
W+K’s Marcus Collins on culture's influence on what and why we buy
On Strategy Showcase
Dove
Marcus Collins: Most conversations with clients end up with, well, what should we represent that conversation with a client? And I can imagine that that would be an absolutely legitimate way to go. He says it was David Ogleville or someone in Brazil who came up with the initial idea for Dove. "I think you have to sort of in finding your niche, you have to go through an entire discovery process," he says.
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