W+K’s Marcus Collins on culture's influence on what and why we buy
On Strategy Showcase
How Should We Define Culture?
Marcus Ferguson's new book is called For the Culture, The Power Behind What We Buy, What We Do, and Who We Want to Be. He talks about culture as a system of values, but norms and symbols that demarcate who we are and what's expected of people like us. "Cultures when the top three hardest words to define," says scholar Raymond Williams.
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