W+K’s Marcus Collins on culture's influence on what and why we buy
On Strategy Showcase
The Influence of Culture as a Marketer
As a marketer, I think the thing that I get most excited about is the influence of culture. Our job as marketers is about influencing behavior. And there's no force more influential human behavior than culture. If I can understand culture and the system that governs culture, that governs people, then I can harness its power to inform the products I put in the world.
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