W+K’s Marcus Collins on culture's influence on what and why we buy
On Strategy Showcase
How Critical Culture Shapes Our Decisions
When you observe people and their behaviors, you begin to understand the fact that almost all decisions we make are based upon cultural influences. Most of our decisions are made out of sort of these social pressures that are put on us. And it informs our consumption. It informs what we do. The more conspicuous the consumption, the more important the cultural congruence becomes.
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