W+K’s Marcus Collins on culture's influence on what and why we buy
On Strategy Showcase
Being a Single Man, Become a Father, Isn't It?
As we go through different phases of life, we tend to adopt different tribes that we feel that we belong to. When our identities don't align, we find ourselves trying to navigate the social consequences of expectations. And when your children come of age, they are now they now have more agency in defining who they are.
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