#156: Designing a Radically Healthy Life featuring Eric Hinman

Eric is an Endurance Athlete (5x Ironman), content creator and social media influencer, sponsored by dozens of consumer brands. Some of Eric’s partners include Vital Proteins, GNC, Ten Thousand, Beam, Lane Eight, Chipotle, and Whole Foods. Eric is also a health + wellness, tech, and hospitality entrepreneur / angel investor. Eric is the co-founder of Original Grain, a multi-unit, healthy-fast-casual restaurant, and XO Taco, a trendy-Mexican restaurant in Syracuse, NY. Championing innovative disruptors in the fitness/wellness space, Eric’s portfolio of angel investments include brands such as Ten Thousand, WellWell, and Swerve Fitness. In our conversation with Eric, we discussed his journey through Ironman, and how it propelled him to start taking his life more seriously. We also dove into his interest in helping brands grow and working with early-stage start-ups where he can make an impact on the company. Eric is an amazing guy and we know you will enjoy this interview!

TIME STAMPS
2:30-  Becoming an Ironman
3:40- Eric’s epic fitness journey
8:00- Investing in a personal trainer
20:20- Triathlon community
20:50- Saying dialed in and focused
22:34- New ways of challenging himself
24:00- Balance and lifestyle
26.30- Design your environment to thrive
28:10- Activities that move the needle
29:58- The health and social benefits of Sauna
32:00- Being a mentor
37:14- What do you look for in brands?
39:00- Advice on staying genuine
43:00- Stories of bad brand deals
45.00- Providing value
50:00- Being competitive
53:49- Approach to Nutrition
57:25- Approach to recovery
58:50- Block out time slots
60:25- Sauna stories
63:10- People to draw inspiration from

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