In this episode of the Meat Mafia Podcast, Harry sits down with Jonathan Lusk, founder of BirdDog, a revolutionary platform reconnecting Americans with the land through hunting, farming, and stewardship. Jonathan shares his inspiring journey from Wall Street to rural Texas, and how BirdDog is empowering landowners, preserving wild places, and changing lives through what he calls “conservation capitalism.” From tax credits to campfire conversations, this episode dives deep into the future of land use, legacy, and regenerative living. Jonathan Lusk is the founder and CEO of BirdDog, a Texas-based land platform that helps landowners unlock income and preserve their legacy through hunting leases, farming access, land management tools, and more. With a background in investment management and a passion for the outdoors, Jonathan blends business acumen with boots-on-the-ground empathy, creating life-changing experiences that heal both people and land. His vision is bold: to build a better, more connected rural America—powered by technology, stewardship, and storytelling. What we cover:- The Origin Story of Bird Dog - Conservation Capitalism - Tax Strategy for Landowners - The Role of AI in Rural Stewardship -  BirdDog’s Vision for the Future Timestamps: (00:45) – Jonathan introduces Bird Dog and the mission to reconnect people with the land (06:30) – The early days: realizing the lack of tech and transparency in hunting access (12:15) – Hosting educational hunts that build confidence and community (18:40) – Life-changing stories: how one father-son trip shifted everything (24:50) – Bringing on investors like Colt McCoy and the power of aligned capital (31:10) – Bird Dog’s tech and tax platform: simplifying land ownership at scale (38:30) – The role of AI in unlocking government programs for landowners (45:05) – Building a team culture around mission, humility, and high performance *** LINKS***Check out our Newsletter - Food for Thought - to dramatically improve your health this year!Join The Meat Mafia community Telegram group for daily conversations to keep up with what’s happening between episodes of the show.Connect with Jonathan:InstagramBirdDogBirdDog for LandownersConnect with Brett:InstagramXConnect with Harry:InstagramXConnect with Meat Mafia:Instagram - Meat MafiaX - Meat MafiaYouTube - Meat MafiaConnect with Noble Protein:Website - Noble ProteinX - Noble ProteinInstagram - Noble ProteinAFFILIATESLMNT - Electrolyte salts to supplement minerals on low-carb dietThe Carnivore Bar - Use Code 'MEATMAFIA' for 10% OFF - Delicious & convenient Pemmican BarPerennial Pastures - Use CODE 'MEATMAFIA' 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & MontanaFarrow Skincare - Use CODE 'MEATMAFIA' at checkout for 20% OFFHeart & Soil - CODE ‘MEATMAFIA’ for 10% OFF - enhanced nutrition to replace daily vitamins!Carnivore Snax - Use CODE 'MEATMAFIA' Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.Pluck Seasoning - 15% OFF - Nutrient-dense seasoning with INSANE flavor! Use CODE: MEATMAFIAWe Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! Use CODE 'MEATMAFIA'Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us! Use CODE: MAFIAMaui Nui- 15% OFF. Use CODE: MEATMAFIA

Sean Lake is the founder of BUBS Naturals, a supplement company honoring the legacy of Glen “BUB” Doherty, a Navy SEAL and Sean’s best friend. Former professional snowboarder and marketing executive, Sean brings a unique blend of grit, entrepreneurial spirit, and heartfelt purpose. His mission: create clean, effective products that fuel performance and give back to veteran communities.In this episode, we sit down with Sean Lake—former pro snowboarder, team manager for legends like Shaun White, and now founder of BUBS Naturals. Sean shares the raw, inspiring story of how his best friend Glen “BUB” Doherty’s legacy lives on through a company built on integrity, performance, and purpose. We dive into the world of collagen, MCT oil, and the supplement industry, but what shines most is the story of friendship, loss, and building something that matters. What we cover:- Sean’s journey from pro snowboarder to brand builder- Building a supplement brand rooted in purpose - The legacy of Glen “BUB” Doherty and the founding of BUBS Naturals - How the SEAL community inspired Sean’s mission- Balancing business growth with staying mission-driven Timestamps:(00:00) – Intro: Who is Sean Lake and what is BUBS Naturals?(04:12) – Snowboarding beginnings and ski bum days(09:30) – The story of Glen “BUB” Doherty(15:45) – The moment Sean knew he had to start BUBS(26:08) – First product launch and what set them apart(01:02:19) – Giving 10% to veteran charities: Why it matters(01:08:41) – Building trust in a noisy supplement industry(01:14:07) – Living a life of self-improvement(01:20:16) – What Glen stood for, and keeping that mission alive(01:27:33) – Final reflections: Purpose, performance, and legacy*** LINKS***Check out our Newsletter - Food for Thought - to dramatically improve your health this year!Join The Meat Mafia community Telegram group for daily conversations to keep up with what’s happening between episodes of the show.Connect with Sean:InstagramBUBS NaturalsConnect with Brett:InstagramXConnect with Harry:InstagramXConnect with Meat Mafia:Instagram - Meat MafiaX - Meat MafiaYouTube - Meat MafiaConnect with Noble Protein:Website - Noble ProteinX - Noble ProteinInstagram - Noble ProteinAFFILIATESLMNT - Electrolyte salts to supplement minerals on low-carb dietThe Carnivore Bar - Use Code 'MEATMAFIA' for 10% OFF - Delicious & convenient Pemmican BarPerennial Pastures - Use CODE 'MEATMAFIA' 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & MontanaFarrow Skincare - Use CODE 'MEATMAFIA' at checkout for 20% OFFHeart & Soil - CODE ‘MEATMAFIA’ for 10% OFF - enhanced nutrition to replace daily vitamins!Carnivore Snax - Use CODE 'MEATMAFIA' Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.Pluck Seasoning - 15% OFF - Nutrient-dense seasoning with INSANE flavor! Use CODE: MEATMAFIAWe Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! Use CODE 'MEATMAFIA'Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us! Use CODE: MAFIAMaui Nui- 15% OFF. Use CODE: MEATMAFIA

Scott Hickle is the founder and CEO of Throne, a health tech startup building the world’s first smart toilet to help people monitor their gut health, hydration, and urological function through passive, real-time data collection. With a background in engineering and product management, Scott blends deep technical knowledge with a mission-driven approach to preventative health. A Texas native and Austin-based builder, he’s turning one of the last untapped frontiers of health data—the toilet—into a life-saving diagnostic tool. In this episode, Brett sits down with Scott Hickle, founder of Throne, to unpack one of the most ambitious healthtech missions in the game: building a toilet that could help prevent colon cancer, manage IBD, and transform gut health awareness. Scott shares how Throne evolved from a running joke to a startup with the potential to save lives. They dive deep into gut health, the cultural stigma around poop, and how stress, sleep, and food inputs impact digestion. Scott also shares takeaways from his ultra-processed food experiment and lessons from startup life—touching on energy, mission, and building in public. What we cover:- The Origin of Throne - The Gut as a Diagnostic Goldmine - Ultra-Processed Food Experiment - Building a Mission-Driven Startup Timestamps: (00:33) – How Throne was born (05:45) – From math failure to engineer (10:00) – Pain tolerance and entrepreneurship (27:55) – The smart toilet idea emerges (30:40) – Gut health starts in the toilet (36:00) – Why people ignore symptoms (44:50) – Tracking your gut in real time (52:00) – Preventing colon cancer early *** LINKS***Check out our Newsletter - Food for Thought - to dramatically improve your health this year!Join The Meat Mafia community Telegram group for daily conversations to keep up with what’s happening between episodes of the show.Connect with Scott:InstagramThroneConnect with Brett:InstagramXConnect with Harry:InstagramXConnect with Meat Mafia:Instagram - Meat MafiaX - Meat MafiaYouTube - Meat MafiaConnect with Noble Protein:Website - Noble ProteinX - Noble ProteinInstagram - Noble ProteinAFFILIATESLMNT - Electrolyte salts to supplement minerals on low-carb dietThe Carnivore Bar - Use Code 'MEATMAFIA' for 10% OFF - Delicious & convenient Pemmican BarPerennial Pastures - Use CODE 'MEATMAFIA' 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & MontanaFarrow Skincare - Use CODE 'MEATMAFIA' at checkout for 20% OFFHeart & Soil - CODE ‘MEATMAFIA’ for 10% OFF - enhanced nutrition to replace daily vitamins!Carnivore Snax - Use CODE 'MEATMAFIA' Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.Pluck Seasoning - 15% OFF - Nutrient-dense seasoning with INSANE flavor! Use CODE: MEATMAFIAWe Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! Use CODE 'MEATMAFIA'Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us! Use CODE: MAFIAMaui Nui- 15% OFF. Use CODE: MEATMAFIA

Michael Smoak, a fitness coach and content creator, shares his journey from corporate life to health advocacy. He breaks down common health myths, emphasizing that fitness leads to confidence and mental clarity. Michael discusses the pivotal role of faith during personal hardships, the impact of social media on wellness, and the vibrant health culture in Austin. He also introduces a unique 60-second public speaking challenge, focusing on the power of authenticity and discipline in taking control of one's health journey.

Nick Sweeney is the co-founder of the Coherence Breathwork app and a high-performance coach focused on reversing chronic health conditions and injuries. A former D1 champion, ultrarunner, and bowhunter, he overcame his own incurable injury through breathwork. Now, he’s on a mission to unite 1 million people in breathwork and meditation—building a global movement of leaders dedicated to healing, transformation, and human potential.In this powerful episode, we sit down with Nick Sweeney, a former elite cross-country skier turned breathwork coach, to discuss high performance, healing, and faith. Nick shares his incredible journey from being unable to walk for 10 months to returning as the captain of his college team—all through breathwork and mindset shifts. We explore the intersection of high performance and spirituality, overcoming self-sabotage, and how breathwork can be the key to unlocking your full potential. If you're looking to break through mental barriers, optimize performance, or rewire your habits, this episode is a must-listen.What we cover:Nick’s journey from injury to elite performanceHealing through breathwork when doctors doubtedIdentity shifts and high-performance habitsOvercoming self-sabotageThe spiritual battle for disciplineRewiring your subconscious mindThe mission to get a million people meditatingBreathwork for daily performanceTimestamps: (00:00) Kicking off with Vortex Breathwork (05:00) Why we don’t do what we know we should (10:00) High performance vs. spiritual alignment (15:00) Nick’s skiing career and brutal injury (20:00) Doctors said he wouldn’t walk—he proved them wrong (30:00) Shifting from fear to faith for true healing (40:00) The power of identity and rewiring habits (50:00) Breaking free from self-sabotage (1:00:00) The spiritual battle for discipline and success (1:10:00) The mission to get a million people meditating *** LINKS***Download the Coherence breathwork appCheck out our Newsletter - Food for Thought - to dramatically improve your health this year!Join The Meat Mafia community Telegram group for daily conversations to keep up with what’s happening between episodes of the show.Connect with Nick:XInstagramCoherenceConnect with Brett:InstagramXConnect with Harry:InstagramXConnect with Meat Mafia:Instagram - Meat MafiaX - Meat MafiaYouTube - Meat MafiaConnect with Noble Protein:Website - Noble ProteinX - Noble ProteinInstagram - Noble ProteinAFFILIATESLMNT - Electrolyte salts to supplement minerals on low-carb dietThe Carnivore Bar - Use Code 'MEATMAFIA' for 10% OFF - Delicious & convenient Pemmican BarPerennial Pastures - Use CODE 'MEATMAFIA' 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & MontanaFarrow Skincare - Use CODE 'MEATMAFIA' at checkout for 20% OFFHeart & Soil - CODE ‘MEATMAFIA’ for 10% OFF - enhanced nutrition to replace daily vitamins!Carnivore Snax - Use CODE 'MEATMAFIA' Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.Pluck Seasoning - 15% OFF - Nutrient-dense seasoning with INSANE flavor! Use CODE: MEATMAFIAWe Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! Use CODE 'MEATMAFIA'Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us! Use CODE: MAFIAMaui Nui- 15% OFF. Use CODE: MEATMAFIA

Will, known online as Barefoot Will, is a licensed physical therapist and a leading voice in foot health and biomechanics. Through his work, he helps individuals reclaim their natural movement, alleviate chronic pain, and optimize their physical foundation by focusing on barefoot training and proper footwear. With a background in athletics and experience treating high-performance individuals, Will’s insights are reshaping the way people think about their feet—one step at a time. In addition to his coaching, he leads men’s retreats, offering deep, unplugged experiences in nature that promote personal growth and spiritual reflection.Your feet are the foundation of your movement, but most people don’t give them a second thought—until problems arise. In this episode, we sit down with Barefoot Will, a physical therapist and foot health expert, to uncover the hidden dysfunctions caused by modern footwear and what you can do to rebuild your foot strength. Will shares his journey from sports injuries to barefoot advocacy, the truth about minimalist shoes, and why fixing your feet could transform your entire body. We also dive into his powerful men’s retreats, where he helps individuals unplug from the digital world and reconnect with nature and themselves. If you’ve ever dealt with foot pain, shin splints, or poor mobility—or just want to optimize your movement—this is an episode you won’t want to miss.What we cover:- The Problem with Modern Shoes- The Barefoot Advantage - Safe Transitioning to Barefoot Shoes- Faith, Nature, & Spiritual Growth - Building Resilience Through Movement Timestamps:(00:00) - Introduction & Will’s Background in Foot Health(04:00) - The Hidden Costs of Modern Footwear(10:00) - How Foot Dysfunction Leads to Injuries(16:00) - The Barefoot Transition: What You Need to Know(22:00) - Exercises to Strengthen Your Feet & Improve Mobility(29:00) - The Science Behind Grounding & Reflexology(35:00) - Will’s Experience Running & Training Barefoot(42:00) - The Power of Digital Detox & Men's Retreats(50:00) - Final Thoughts & Where to Find Will’s Work *** LINKS***Check out our Newsletter - Food for Thought - to dramatically improve your health this year!Join The Meat Mafia community Telegram group for daily conversations to keep up with what’s happening between episodes of the show.Connect with Will:XNewsletterConnect with Brett:InstagramXConnect with Harry:InstagramXConnect with Meat Mafia:Instagram - Meat MafiaX - Meat MafiaYouTube - Meat MafiaConnect with Noble Protein:Website - Noble ProteinX - Noble ProteinInstagram - Noble ProteinAFFILIATESLMNT - Electrolyte salts to supplement minerals on low-carb dietThe Carnivore Bar - Use Code 'MEATMAFIA' for 10% OFF - Delicious & convenient Pemmican BarPerennial Pastures - Use CODE 'MEATMAFIA' 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & MontanaFarrow Skincare - Use CODE 'MEATMAFIA' at checkout for 20% OFFHeart & Soil - CODE ‘MEATMAFIA’ for 10% OFF - enhanced nutrition to replace daily vitamins!Carnivore Snax - Use CODE 'MEATMAFIA' Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.Pluck Seasoning - 15% OFF - Nutrient-dense seasoning with INSANE flavor! Use CODE: MEATMAFIAWe Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! Use CODE 'MEATMAFIA'Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us! Use CODE: MAFIAMaui Nui- 15% OFF. Use CODE: MEATMAFIA

Alexander Cortes is a fitness expert, writer, and entrepreneur known for his no-nonsense approach to health, strength, and longevity. With over a decade of experience in personal training, he has built a massive following by sharing insights on muscle building, metabolic health, and the impact of environmental toxins. Now, as the founder of Ferta, he is tackling one of the most pressing health crises of our time—infertility. His work bridges the gap between cutting-edge science, ancestral wisdom, and practical solutions for improving fertility and overall well-being. In this episode of the Meat Mafia Podcast, we welcome back Alexander Cortes to dive into one of the most overlooked yet critical indicators of health—fertility. With infertility rates skyrocketing and sperm counts plummeting, Cortes sheds light on the metabolic, environmental, and lifestyle factors behind this crisis. We discuss the impact of modern toxins, the role of strength training, and how couples can reclaim their reproductive health. This conversation isn't just about having kids—it's about optimizing vitality, longevity, and the future of human health. What we cover:- Infertility as a metabolic disease- The sperm crisis and declining testosterone levels- Environmental toxins and fertility- Sleep, circadian rhythm, and hormonal balance- Nutrient density and fertility diets- The IVF dilemma and ethical considerations- The future of health and fertility awarenessTimestamps:(00:00) – The fertility crisis: Why infertility rates are skyrocketing(05:00) – How Alexander built his platform on X and the power of social media(09:00) – The alternative health movement entering the mainstream(16:00) – Why infertility is a metabolic disease and the role of mitochondria(22:00) – The sperm crisis: Testosterone decline and environmental toxins(28:00) – Practical lifestyle changes to optimize fertility and hormone health(34:00) – Detoxification, heavy metals, and environmental stressors(42:00) – The spiritual and psychological component of fertility(50:00) – Masculinity, fatherhood, and the importance of building a strong family(1:00:00) – Sauna, fasting, and practical detox strategies for fertility *** LINKS***Check out our Newsletter - Food for Thought - to dramatically improve your health this year!Join The Meat Mafia community Telegram group for daily conversations to keep up with what’s happening between episodes of the show.Connect with AJAC:XNewsletterConnect with Brett:InstagramXConnect with Harry:InstagramXConnect with Meat Mafia:Instagram - Meat MafiaX - Meat MafiaYouTube - Meat MafiaConnect with Noble Protein:Website - Noble ProteinX - Noble ProteinInstagram - Noble ProteinAFFILIATESLMNT - Electrolyte salts to supplement minerals on low-carb dietThe Carnivore Bar - Use Code 'MEATMAFIA' for 10% OFF - Delicious & convenient Pemmican BarPerennial Pastures - Use CODE 'MEATMAFIA' 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & MontanaFarrow Skincare - Use CODE 'MEATMAFIA' at checkout for 20% OFFHeart & Soil - CODE ‘MEATMAFIA’ for 10% OFF - enhanced nutrition to replace daily vitamins!Carnivore Snax - Use CODE 'MEATMAFIA' Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.Pluck Seasoning - 15% OFF - Nutrient-dense seasoning with INSANE flavor! Use CODE: MEATMAFIAWe Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! Use CODE 'MEATMAFIA'Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us! Use CODE: MAFIAMaui Nui- 15% OFF. Use CODE: MEATMAFIA

Episode Description: Welcome back to another episode of The Meat Mafia Podcast! In this solo episode, Harry dives deep into the importance of community, accountability, and personal growth. Drawing from his own experiences moving to Austin, training for an Ironman, and starting various groups, Harry shares a powerful framework for finding the right people to push you forward. Plus, he lays down a spicy little 30-day challenge to help you kickstart your 2025 with consistency and focus. If you’re feeling stuck or need that extra push, this episode is for you!A quick note on the 30 day challenge - I am planning on expanding this into a bigger challenge! DM me on Instagram or Twitter if you're interested and I can keep you in the loop.Also, if you need that "kick start" I talked about in the podcast, I highly recommend following these steps to get your group challenge going:1. Pick your 2 people2. Send them this episode of the podcast3. Explain to them the rules of the challenge:30 days straight (as a group)30 minutes at 3mph on the treadmill (goal of 15 degree incline for the whole 30 minutes - it's okay if you need to work up to this)Start a group chat with your 2 friends you're challengingSend a picture of your treadmill everyday as proof of completionCome up with a fun name for your group (ours is called the Brick Layers Society)What You'll Learn in This Episode:Why finding the right community is the key to growthHow Harry’s move to Austin and joining NBDM & Thrive changed his mindsetThe role of faith and fitness in building resilienceA simple yet effective 30-day challenge to get back on trackHow accountability can make or break your successLinks & Resources Mentioned:Meat Mafia Website: https://www.themeatmafia.comNoble Origins Supplements: https://www.nobleorigins.comUse code HARRY25 for 25% off your first order!Fountain App: Support the podcast with BitcoinJoin the Challenge: DM Harry on Instagram (@meatmafeharry) if you’re in!Natasha Vandermerwe & NVDM Coaching: NVDM Coaching - if you're training for a Tri definitely check them out!Thrive Church in Austin: Thrive Austin - if you're in Austin and need a faith-based community, come join us on Sundays!First Appointment Running & Bible Study Group: @thefirstappointment on InstagramWays to Support the Show:Subscribe & Share – If you enjoy the podcast, subscribe on Spotify, Apple, or YouTube, and share it with a friend!Check Out Our Affiliates – We promote brands we believe in. Support them to support us!Join Our Patreon (Coming Soon!) – Help us expand into investigative storytelling & mini-documentaries.Follow Us:Instagram: @meatmafeharry & @meatmafiabrettTwitter: @meatmafeharry @meatmafiabrettThank you for listening! Now, go find your group, take on the challenge, and make 2025 your best year yet!

Brett Ender, co-host of The Meat Mafia Podcast, shares his incredible journey from collegiate baseball to conquering autoimmune disease through a carnivore diet. He dives into the failures of the food industry and the dangers of modern nutrition advice. Brett critiques the impact of safetyism on personal growth and emphasizes the need for resilience and accountability in today's society. He highlights the transformative power of a nutrient-dense diet and warns against processed foods that perpetuate chronic illness, urging listeners to take control of their health.

Madison Tylak is a radical birth keeper and co-founder of Tallow Twins, offering tallow-based skincare products. She dives into the $98 billion birthing industry and critiques the medicalization of childbirth. Madison advocates for physiological birth, highlighting the risks of unnecessary interventions like C-sections and synthetic hormones. She emphasizes the significance of natural labor, oxytocin, and the mother-child bond during birth. Her insights inspire expecting parents to reclaim their birth experiences and prepare holistically for a positive journey.