The Meat Mafia Podcast

In this episode, we sit down with Ryan Griggs - founder of The Regenaissance - to break down the first 100 days of the Trump administration and the Make America Healthy Again (MAHA) movement. We dive into the real story behind agricultural policy shifts, what's missing from the national conversation around food, and why the future of America's health depends on supporting local farmers and rebuilding from the soil up. From school programs to SNAP reform, to the overlooked role of ranchers in ending chronic disease, this is a deep look at what’s being done - and what still needs to happen. What we cover:- What the first 100 days of MAHA reveal- How agriculture policy is shifting under Trump- The hidden battles farmers and ranchers still face- Problems with importing eggs and global food reliance- Why real food must be the cornerstone of MAHATimestamps: (00:00) First 100 days overview (05:00) Problems with food policy shifts (11:00) Brooke Rollins vs RFK focus (17:00) Food imports and local collapse (24:00) Victory Gardens and real solutions (31:00) Schools and food literacy (37:00) Private vs government action (44:00) Cultural and spiritual revival *** LINKS***Ryan on MMP #244Check out our supplement company - Noble Origins- 100% grass-fed beef protein with added collagen, colostrum and organs- Use code MAFIA25 for 25% OFF your orderCheck out our Newsletter - Food for Thought - to dramatically improve your health this year!Join The Meat Mafia community Telegram group for daily conversations to keep up with what’s happening between episodes of the show.Connect with Ryan:InstagramXThe Regenaissance Connect with Brett:InstagramXConnect with Harry:InstagramXConnect with Meat Mafia:Instagram - Meat MafiaX - Meat MafiaYouTube - Meat MafiaConnect with Noble Protein:Website - Noble ProteinX - Noble ProteinInstagram - Noble ProteinAFFILIATESLMNT - Electrolyte salts to supplement minerals on low-carb dietThe Carnivore Bar - Use Code 'MEATMAFIA' for 10% OFF - Delicious & convenient Pemmican BarPerennial Pastures - Use CODE 'MEATMAFIA' 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & MontanaFarrow Skincare - Use CODE 'MEATMAFIA' at checkout for 20% OFFHeart & Soil - CODE ‘MEATMAFIA’ for 10% OFF - enhanced nutrition to replace daily vitamins!Carnivore Snax - Use CODE 'MEATMAFIA' Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.Pluck Seasoning - 15% OFF - Nutrient-dense seasoning with INSANE flavor! Use CODE: MEATMAFIAWe Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! Use CODE 'MEATMAFIA'Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us! Use CODE: MAFIAMaui Nui- 15% OFF. Use CODE: MEATMAFIA

Jacob Donahue is a former collegiate hockey player turned machine learning engineer and competitive CrossFit athlete. Driven by curiosity and relentless self-improvement, Jacob uses his personal experiences in athletics, technology, and mental resilience to inspire others. His pursuit to blend performance, creativity, and entrepreneurship has shaped his unique perspective on what it truly means to find your calling.  In this episode, Brett and Harry sit down with Jacob Donahue—athlete, engineer, and creator behind Muse. From playing college hockey at Babson to reinventing himself as a machine learning engineer and competitive CrossFit athlete, Jacob shares powerful insights on how to unlock personal greatness. They dive deep into overcoming anxiety, embracing resistance, finding clarity in chaos, and turning life's trials into fuel for growth. Jacob challenges listeners to rethink entrepreneurship, emphasizing that the key to success might already be within you—if you’re willing to keep tinkering. What we cover:- How to Discover Your Muse- Why You Should Keep Tinkering- Turning Your Energy into Real Action- Balancing Ambition with Strategic Rest- Being Entrepreneurial Within Your OrganizationTimestamps: (00:00) Intro and Babson background (05:00) Leaving hockey and letting go (10:00) Gamifying life and chasing goals (15:00) Outsourcing vs owning your weaknesses (20:00) Leaving corporate life for purpose (25:00) Finding clarity through CrossFit (30:00) Managing anxiety and negative thought loops (35:00) What Muse really means and becoming who you're meant to be *** LINKS***Check out our supplement company - Noble Origins- 100% grass-fed beef protein with added collagen, colostrum and organs- Use code MAFIA25 for 25% OFF your orderCheck out our Newsletter - Food for Thought - to dramatically improve your health this year!Join The Meat Mafia community Telegram group for daily conversations to keep up with what’s happening between episodes of the show.Connect with Jacob:InstagramConnect with Brett:InstagramXConnect with Harry:InstagramXConnect with Meat Mafia:Instagram - Meat MafiaX - Meat MafiaYouTube - Meat MafiaConnect with Noble Protein:Website - Noble ProteinX - Noble ProteinInstagram - Noble ProteinAFFILIATESLMNT - Electrolyte salts to supplement minerals on low-carb dietThe Carnivore Bar - Use Code 'MEATMAFIA' for 10% OFF - Delicious & convenient Pemmican BarPerennial Pastures - Use CODE 'MEATMAFIA' 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & MontanaFarrow Skincare - Use CODE 'MEATMAFIA' at checkout for 20% OFFHeart & Soil - CODE ‘MEATMAFIA’ for 10% OFF - enhanced nutrition to replace daily vitamins!Carnivore Snax - Use CODE 'MEATMAFIA' Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.Pluck Seasoning - 15% OFF - Nutrient-dense seasoning with INSANE flavor! Use CODE: MEATMAFIAWe Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! Use CODE 'MEATMAFIA'Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us! Use CODE: MAFIAMaui Nui- 15% OFF. Use CODE: MEATMAFIA

Alec Jaffe is the founder of Alec’s Ice Cream, the first and only regenerative organic A2 dairy ice cream on the market. What started as a childhood passion turned into a full-blown mission: create ice cream that’s better for your body, better for the planet, and doesn’t compromise on taste. Alec’s background in athletics, food systems, and entrepreneurship powers his obsession with sourcing, sustainability, and unmatched quality. This week, we sit down with Alec Jaffe—the founder of Alec’s Ice Cream, a brand redefining indulgence with integrity. Alec walks us through the journey from childhood ice cream experiments to building a national brand rooted in regenerative agriculture, A2 dairy, and transparent sourcing. We dive into why most “healthy” ice creams miss the mark, the ups and downs of running a manufacturing facility, and how food can be both functional and joyful. If you care about clean ingredients, sustainable farming, and building something with soul—this one's for you.What we cover:- Childhood roots of ice cream - What makes regenerative A2 dairy unique - Taste without compromising quality - Sports mindset in entrepreneurship - Launch of the viral Culture Cup Timestamps:(00:02) Childhood ice cream and food values (08:00) Discovering regenerative dairy sourcing (13:00) Visiting Alexander Family Farm (17:00) Choosing to manufacture in-house (23:00) Startup challenges and mindset (31:00) Building a mission-driven team (39:00) Vision for Alec’s Ice Cream (45:00) Moving past fear-based food marketing*** LINKS***Check out our supplement company - Noble Origins- 100% grass-fed beef protein with added collagen, colostrum and organs- Use code MAFIA25 for 25% OFF your orderCheck out our Newsletter - Food for Thought - to dramatically improve your health this year!Join The Meat Mafia community Telegram group for daily conversations to keep up with what’s happening between episodes of the show.Connect with Alec:InstagramAlec's Ice CreamConnect with Brett:InstagramXConnect with Harry:InstagramXConnect with Meat Mafia:Instagram - Meat MafiaX - Meat MafiaYouTube - Meat MafiaConnect with Noble Protein:Website - Noble ProteinX - Noble ProteinInstagram - Noble ProteinAFFILIATESLMNT - Electrolyte salts to supplement minerals on low-carb dietThe Carnivore Bar - Use Code 'MEATMAFIA' for 10% OFF - Delicious & convenient Pemmican BarPerennial Pastures - Use CODE 'MEATMAFIA' 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & MontanaFarrow Skincare - Use CODE 'MEATMAFIA' at checkout for 20% OFFHeart & Soil - CODE ‘MEATMAFIA’ for 10% OFF - enhanced nutrition to replace daily vitamins!Carnivore Snax - Use CODE 'MEATMAFIA' Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.Pluck Seasoning - 15% OFF - Nutrient-dense seasoning with INSANE flavor! Use CODE: MEATMAFIAWe Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! Use CODE 'MEATMAFIA'Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us! Use CODE: MAFIAMaui Nui- 15% OFF. Use CODE: MEATMAFIA

Chad Marx is an entrepreneur, veteran, and the operations specialist behind the Meat Mafia Podcast. After graduating from JMU, Chad made the unconventional choice to enlist in the Army infantry, serving in Alaska and later transitioning through the Army’s Career Skills Program. Chad's diverse experiences—from startup internships to military service and launching his own brand, SPRKL—have shaped his disciplined approach to business, fitness, and life. In this episode, Brett sits down with Meat Mafia Podcast’s behind-the-scenes ace, Chad Marx. From his early days interning at startups in NYC, his surprising decision to enlist as an infantryman despite having a degree, to launching his own brand SPRKL, Chad shares valuable lessons on discipline, entrepreneurship, and forging a non-traditional career path. Packed with insights on building brands, transitioning from military life, and cultivating relentless discipline, this episode offers a real-world blueprint for anyone striving for personal and professional growth. What we cover:-  How sending a DM landed Chad his role with Meat Mafia Podcast and Noble Origins- Chad’s unconventional journey: From fraternity president to Army infantry enlistment -  The importance of placing yourself in the right environments to unlock opportunity -  Why Chad launched SPRKL and the lessons learned from starting a direct-to-consumer business -  Chad’s experience moving to Austin and quickly building a community from scratch -  The power of discipline and routine cultivated from military service Timestamps: (00:00) Chad’s transition from Army infantry to Meat Mafia Podcast (07:00) How a 2 AM DM turned into a career opportunity (14:00) The uncommon decision to enlist after college graduation (21:00) Lessons learned from working closely with high-performing military leaders (28:00) Moving to Austin, building community, and embracing discomfort (35:00) Balancing ambition, burnout, and sustained productivity (42:00) Starting SPRKL and navigating early-stage entrepreneurship (49:00) Optimizing diet, sleep, and routine for peak mental clarity *** LINKS***Check out our supplement company - Noble Origins- 100% grass-fed beef protein with added collagen, colostrum and organs- Use code MAFIA25 for 25% OFF your orderCheck out our Newsletter - Food for Thought - to dramatically improve your health this year!Join The Meat Mafia community Telegram group for daily conversations to keep up with what’s happening between episodes of the show.Connect with Chad:InstagramXSPRKL WipesConnect with Brett:InstagramXConnect with Harry:InstagramXConnect with Meat Mafia:Instagram - Meat MafiaX - Meat MafiaYouTube - Meat MafiaConnect with Noble Protein:Website - Noble ProteinX - Noble ProteinInstagram - Noble ProteinAFFILIATESLMNT - Electrolyte salts to supplement minerals on low-carb dietThe Carnivore Bar - Use Code 'MEATMAFIA' for 10% OFF - Delicious & convenient Pemmican BarPerennial Pastures - Use CODE 'MEATMAFIA' 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & MontanaFarrow Skincare - Use CODE 'MEATMAFIA' at checkout for 20% OFFHeart & Soil - CODE ‘MEATMAFIA’ for 10% OFF - enhanced nutrition to replace daily vitamins!Carnivore Snax - Use CODE 'MEATMAFIA' Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.Pluck Seasoning - 15% OFF - Nutrient-dense seasoning with INSANE flavor! Use CODE: MEATMAFIAWe Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! Use CODE 'MEATMAFIA'Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us! Use CODE: MAFIAMaui Nui- 15% OFF. Use CODE: MEATMAFIA

Geoffrey Woo is a serial entrepreneur, investor, and biohacker best known for co-founding HVMN (makers of Ketone-IQ), co-leading Anti Fund with Jake Paul, and pioneering thought leadership around performance, venture capital, and content distribution. A Stanford grad and Y Combinator alum, Geoffrey bridges the elite worlds of Silicon Valley, Wall Street, and the creator economy—bringing raw honesty and clarity to how modern businesses are built. Geoffrey Woo sits down to drop a masterclass on modern leverage- blending content, capital, and competition into a blueprint for high-performance living. From lessons learned building 9-figure brands to the deeper mindset shifts needed to reclaim purpose in a distracted world, Geoffrey unpacks what it means to truly play the game hard. Whether you’re a founder, creator, or just someone trying to win- this one hits every level. What we cover:- Content is the New Leverage -  How to escape default systems and start playing the game on your own terms -  Why founders need both raw grit and technical skill -  Lessons from Geoff’s family history -  What Geoff looks for in investments Timestamps:(00:00) Authenticity in content and the Lance Armstrong interview (07:00) Why now is the time to build a voice before AI takes over (13:00) Capital follows attention- content as leverage (19:00) Jake Paul’s reinvention and the hunger for competition (25:00) Geoffrey’s family history and the immigrant mindset (31:00) The “free roll” perspective- play hard because you can (37:00) Reclaiming childlike curiosity and avoiding burnout (43:00) Escaping systems and living on your own terms (50:00) How Geoffrey makes decisions: terminal value and focus (57:00) The future of brand marketing and buying attention right*** LINKS***Check out our Newsletter - Food for Thought - to dramatically improve your health this year!Join The Meat Mafia community Telegram group for daily conversations to keep up with what’s happening between episodes of the show.Connect with Geoff:InstagramLinksConnect with Brett:InstagramXConnect with Harry:InstagramXConnect with Meat Mafia:Instagram - Meat MafiaX - Meat MafiaYouTube - Meat MafiaConnect with Noble Protein:Website - Noble ProteinX - Noble ProteinInstagram - Noble ProteinAFFILIATESLMNT - Electrolyte salts to supplement minerals on low-carb dietThe Carnivore Bar - Use Code 'MEATMAFIA' for 10% OFF - Delicious & convenient Pemmican BarPerennial Pastures - Use CODE 'MEATMAFIA' 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & MontanaFarrow Skincare - Use CODE 'MEATMAFIA' at checkout for 20% OFFHeart & Soil - CODE ‘MEATMAFIA’ for 10% OFF - enhanced nutrition to replace daily vitamins!Carnivore Snax - Use CODE 'MEATMAFIA' Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.Pluck Seasoning - 15% OFF - Nutrient-dense seasoning with INSANE flavor! Use CODE: MEATMAFIAWe Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! Use CODE 'MEATMAFIA'Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us! Use CODE: MAFIAMaui Nui- 15% OFF. Use CODE: MEATMAFIA

Cru Mahoney is a 24-year-old writer and creator known for his raw, daily reflections on self-discipline, purpose, and identity. With over 2,400 consecutive days of running a mile and sitting in an ice bath each morning, Cru isn't chasing performance—he's chasing character. His content blends humor, honesty, and personal conviction, resonating with people who are tired of surface-level inspiration and ready to do the work. In this episode, we sit down with Cru Mahoney to explore what it means to live in alignment with your values. Cru opens up about growing up with anxiety, feeling trapped in school, and why he chose to opt out of the traditional path to build a life around truth and discipline. We dig into his 2,400+ day streak of running and ice baths—not for the physical challenge, but as a way to become someone he respects. If you’ve ever felt like you were meant for more, this conversation is your reminder that the work begins within.What we cover:- 2,478+ days of running and ice baths - Why doing hard things builds self-respect - What it actually means to “keep a promise to yourself.” - Why confidence is a skill—not a trait—and how to build it. (00:00) Introduction (05:30) Why doing one hard thing every day changes who you are (10:15) The real reason Cru has run every day for 6.5 years (16:45) Ice baths, pain, and learning to stay in the hard moments (22:10) Discipline as a daily promise, not a performance (28:35) How choosing discomfort builds self-respect (35:00) Why confidence is earned—not a personality trait (41:20) You don't need a plan—just show up today (48:05) Running every day didn’t fix his life—but it revealed who he is (01:02:10) What 2,478 days taught Cru about who he wants to be*** LINKS***Check out our Newsletter - Food for Thought - to dramatically improve your health this year!Join The Meat Mafia community Telegram group for daily conversations to keep up with what’s happening between episodes of the show.Connect with Cru:InstagramCoachingTiktokYoutubeConnect with Brett:InstagramXConnect with Harry:InstagramXConnect with Meat Mafia:Instagram - Meat MafiaX - Meat MafiaYouTube - Meat MafiaConnect with Noble Protein:Website - Noble ProteinX - Noble ProteinInstagram - Noble ProteinAFFILIATESLMNT - Electrolyte salts to supplement minerals on low-carb dietThe Carnivore Bar - Use Code 'MEATMAFIA' for 10% OFF - Delicious & convenient Pemmican BarPerennial Pastures - Use CODE 'MEATMAFIA' 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & MontanaFarrow Skincare - Use CODE 'MEATMAFIA' at checkout for 20% OFFHeart & Soil - CODE ‘MEATMAFIA’ for 10% OFF - enhanced nutrition to replace daily vitamins!Carnivore Snax - Use CODE 'MEATMAFIA' Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.Pluck Seasoning - 15% OFF - Nutrient-dense seasoning with INSANE flavor! Use CODE: MEATMAFIAWe Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! Use CODE 'MEATMAFIA'Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us! Use CODE: MAFIAMaui Nui- 15% OFF. Use CODE: MEATMAFIA

In this episode of the Meat Mafia Podcast, Harry sits down with Jonathan Lusk, founder of BirdDog, a revolutionary platform reconnecting Americans with the land through hunting, farming, and stewardship. Jonathan shares his inspiring journey from Wall Street to rural Texas, and how BirdDog is empowering landowners, preserving wild places, and changing lives through what he calls “conservation capitalism.” From tax credits to campfire conversations, this episode dives deep into the future of land use, legacy, and regenerative living. Jonathan Lusk is the founder and CEO of BirdDog, a Texas-based land platform that helps landowners unlock income and preserve their legacy through hunting leases, farming access, land management tools, and more. With a background in investment management and a passion for the outdoors, Jonathan blends business acumen with boots-on-the-ground empathy, creating life-changing experiences that heal both people and land. His vision is bold: to build a better, more connected rural America—powered by technology, stewardship, and storytelling. What we cover:- The Origin Story of Bird Dog - Conservation Capitalism - Tax Strategy for Landowners - The Role of AI in Rural Stewardship -  BirdDog’s Vision for the Future Timestamps: (00:45) – Jonathan introduces Bird Dog and the mission to reconnect people with the land (06:30) – The early days: realizing the lack of tech and transparency in hunting access (12:15) – Hosting educational hunts that build confidence and community (18:40) – Life-changing stories: how one father-son trip shifted everything (24:50) – Bringing on investors like Colt McCoy and the power of aligned capital (31:10) – Bird Dog’s tech and tax platform: simplifying land ownership at scale (38:30) – The role of AI in unlocking government programs for landowners (45:05) – Building a team culture around mission, humility, and high performance *** LINKS***Check out our Newsletter - Food for Thought - to dramatically improve your health this year!Join The Meat Mafia community Telegram group for daily conversations to keep up with what’s happening between episodes of the show.Connect with Jonathan:InstagramBirdDogBirdDog for LandownersConnect with Brett:InstagramXConnect with Harry:InstagramXConnect with Meat Mafia:Instagram - Meat MafiaX - Meat MafiaYouTube - Meat MafiaConnect with Noble Protein:Website - Noble ProteinX - Noble ProteinInstagram - Noble ProteinAFFILIATESLMNT - Electrolyte salts to supplement minerals on low-carb dietThe Carnivore Bar - Use Code 'MEATMAFIA' for 10% OFF - Delicious & convenient Pemmican BarPerennial Pastures - Use CODE 'MEATMAFIA' 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & MontanaFarrow Skincare - Use CODE 'MEATMAFIA' at checkout for 20% OFFHeart & Soil - CODE ‘MEATMAFIA’ for 10% OFF - enhanced nutrition to replace daily vitamins!Carnivore Snax - Use CODE 'MEATMAFIA' Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.Pluck Seasoning - 15% OFF - Nutrient-dense seasoning with INSANE flavor! Use CODE: MEATMAFIAWe Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! Use CODE 'MEATMAFIA'Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us! Use CODE: MAFIAMaui Nui- 15% OFF. Use CODE: MEATMAFIA

Sean Lake is the founder of BUBS Naturals, a supplement company honoring the legacy of Glen “BUB” Doherty, a Navy SEAL and Sean’s best friend. Former professional snowboarder and marketing executive, Sean brings a unique blend of grit, entrepreneurial spirit, and heartfelt purpose. His mission: create clean, effective products that fuel performance and give back to veteran communities.In this episode, we sit down with Sean Lake—former pro snowboarder, team manager for legends like Shaun White, and now founder of BUBS Naturals. Sean shares the raw, inspiring story of how his best friend Glen “BUB” Doherty’s legacy lives on through a company built on integrity, performance, and purpose. We dive into the world of collagen, MCT oil, and the supplement industry, but what shines most is the story of friendship, loss, and building something that matters. What we cover:- Sean’s journey from pro snowboarder to brand builder- Building a supplement brand rooted in purpose - The legacy of Glen “BUB” Doherty and the founding of BUBS Naturals - How the SEAL community inspired Sean’s mission- Balancing business growth with staying mission-driven Timestamps:(00:00) – Intro: Who is Sean Lake and what is BUBS Naturals?(04:12) – Snowboarding beginnings and ski bum days(09:30) – The story of Glen “BUB” Doherty(15:45) – The moment Sean knew he had to start BUBS(26:08) – First product launch and what set them apart(01:02:19) – Giving 10% to veteran charities: Why it matters(01:08:41) – Building trust in a noisy supplement industry(01:14:07) – Living a life of self-improvement(01:20:16) – What Glen stood for, and keeping that mission alive(01:27:33) – Final reflections: Purpose, performance, and legacy*** LINKS***Check out our Newsletter - Food for Thought - to dramatically improve your health this year!Join The Meat Mafia community Telegram group for daily conversations to keep up with what’s happening between episodes of the show.Connect with Sean:InstagramBUBS NaturalsConnect with Brett:InstagramXConnect with Harry:InstagramXConnect with Meat Mafia:Instagram - Meat MafiaX - Meat MafiaYouTube - Meat MafiaConnect with Noble Protein:Website - Noble ProteinX - Noble ProteinInstagram - Noble ProteinAFFILIATESLMNT - Electrolyte salts to supplement minerals on low-carb dietThe Carnivore Bar - Use Code 'MEATMAFIA' for 10% OFF - Delicious & convenient Pemmican BarPerennial Pastures - Use CODE 'MEATMAFIA' 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & MontanaFarrow Skincare - Use CODE 'MEATMAFIA' at checkout for 20% OFFHeart & Soil - CODE ‘MEATMAFIA’ for 10% OFF - enhanced nutrition to replace daily vitamins!Carnivore Snax - Use CODE 'MEATMAFIA' Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.Pluck Seasoning - 15% OFF - Nutrient-dense seasoning with INSANE flavor! Use CODE: MEATMAFIAWe Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! Use CODE 'MEATMAFIA'Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us! Use CODE: MAFIAMaui Nui- 15% OFF. Use CODE: MEATMAFIA

Scott Hickle is the founder and CEO of Throne, a health tech startup building the world’s first smart toilet to help people monitor their gut health, hydration, and urological function through passive, real-time data collection. With a background in engineering and product management, Scott blends deep technical knowledge with a mission-driven approach to preventative health. A Texas native and Austin-based builder, he’s turning one of the last untapped frontiers of health data—the toilet—into a life-saving diagnostic tool. In this episode, Brett sits down with Scott Hickle, founder of Throne, to unpack one of the most ambitious healthtech missions in the game: building a toilet that could help prevent colon cancer, manage IBD, and transform gut health awareness. Scott shares how Throne evolved from a running joke to a startup with the potential to save lives. They dive deep into gut health, the cultural stigma around poop, and how stress, sleep, and food inputs impact digestion. Scott also shares takeaways from his ultra-processed food experiment and lessons from startup life—touching on energy, mission, and building in public. What we cover:- The Origin of Throne - The Gut as a Diagnostic Goldmine - Ultra-Processed Food Experiment - Building a Mission-Driven Startup Timestamps: (00:33) – How Throne was born (05:45) – From math failure to engineer (10:00) – Pain tolerance and entrepreneurship (27:55) – The smart toilet idea emerges (30:40) – Gut health starts in the toilet (36:00) – Why people ignore symptoms (44:50) – Tracking your gut in real time (52:00) – Preventing colon cancer early *** LINKS***Check out our Newsletter - Food for Thought - to dramatically improve your health this year!Join The Meat Mafia community Telegram group for daily conversations to keep up with what’s happening between episodes of the show.Connect with Scott:InstagramThroneConnect with Brett:InstagramXConnect with Harry:InstagramXConnect with Meat Mafia:Instagram - Meat MafiaX - Meat MafiaYouTube - Meat MafiaConnect with Noble Protein:Website - Noble ProteinX - Noble ProteinInstagram - Noble ProteinAFFILIATESLMNT - Electrolyte salts to supplement minerals on low-carb dietThe Carnivore Bar - Use Code 'MEATMAFIA' for 10% OFF - Delicious & convenient Pemmican BarPerennial Pastures - Use CODE 'MEATMAFIA' 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & MontanaFarrow Skincare - Use CODE 'MEATMAFIA' at checkout for 20% OFFHeart & Soil - CODE ‘MEATMAFIA’ for 10% OFF - enhanced nutrition to replace daily vitamins!Carnivore Snax - Use CODE 'MEATMAFIA' Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.Pluck Seasoning - 15% OFF - Nutrient-dense seasoning with INSANE flavor! Use CODE: MEATMAFIAWe Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! Use CODE 'MEATMAFIA'Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us! Use CODE: MAFIAMaui Nui- 15% OFF. Use CODE: MEATMAFIA

Michael Smoak, a fitness coach and content creator, shares his journey from corporate life to health advocacy. He breaks down common health myths, emphasizing that fitness leads to confidence and mental clarity. Michael discusses the pivotal role of faith during personal hardships, the impact of social media on wellness, and the vibrant health culture in Austin. He also introduces a unique 60-second public speaking challenge, focusing on the power of authenticity and discipline in taking control of one's health journey.