Eric Hinman, a hybrid athlete experienced in ultra endurance and anaerobic power, shares his journey from Ironman triathlons to preparing for the CrossFit Games, including his training, nutrition, and recovery protocols. He discusses the benefits of socializing after exercise, various recovery strategies like sauna therapy, and the importance of sleep for physical and mental recovery. Eric's inspiring commitment to health and wellness motivates listeners to prioritize their well-being and push their limits.

Eric is an Endurance Athlete (5x Ironman), content creator and social media influencer, sponsored by dozens of consumer brands. Some of Eric’s partners include Vital Proteins, GNC, Ten Thousand, Beam, Lane Eight, Chipotle, and Whole Foods. Eric is also a health + wellness, tech, and hospitality entrepreneur / angel investor. Eric is the co-founder of Original Grain, a multi-unit, healthy-fast-casual restaurant, and XO Taco, a trendy-Mexican restaurant in Syracuse, NY. Championing innovative disruptors in the fitness/wellness space, Eric’s portfolio of angel investments include brands such as Ten Thousand, WellWell, and Swerve Fitness. In our conversation with Eric, we discussed his journey through Ironman, and how it propelled him to start taking his life more seriously. We also dove into his interest in helping brands grow and working with early-stage start-ups where he can make an impact on the company. Eric is an amazing guy and we know you will enjoy this interview!TIME STAMPS2:30-  Becoming an Ironman3:40- Eric’s epic fitness journey8:00- Investing in a personal trainer20:20- Triathlon community20:50- Saying dialed in and focused22:34- New ways of challenging himself24:00- Balance and lifestyle26.30- Design your environment to thrive28:10- Activities that move the needle29:58- The health and social benefits of Sauna32:00- Being a mentor37:14- What do you look for in brands?39:00- Advice on staying genuine43:00- Stories of bad brand deals45.00- Providing value50:00- Being competitive53:49- Approach to Nutrition57:25- Approach to recovery58:50- Block out time slots60:25- Sauna stories63:10- People to draw inspiration fromConnect with Meat Mafia:Instagram - Meat MafiaTwitter - Meat MafiaYouTube - Meat MafiaConnect with Noble Protein:Website - Noble ProteinTwitter - Noble ProteinInstagram - Noble ProteinSPONSORSThe Carnivore Bar - 10% OFF - Delicious & convenient Pemmican Bar - CODE 'MAFIA'Holy Cow Beef - Regeneratively raised, grass-fed & grass-finished beef from TexasOptimal Carnivore - 10% OFF - Replace your daily vitamin with on-the-road, easy nutrition - CODE 'MAFIA'Perennial Pastures - 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & MontanaAFFILIATESLMNT - Electrolyte salts to supplement minerals on low-carb dietHeart & Soil - CODE ‘MEATMAFIA10’ for 10% OFF - enhanced nutrition to replace daily vitamins!Carnivore Crisps - 10% OFF - Carnivore / Animal-based snacks for eating healthy on the go!Pluck Seasoning - 10% OFF - Nutrient-dense seasoning with INSANE flavor!Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us!

Eric Hinman, 5x Ironman athlete, content creator, and entrepreneur, shares his journey of personal growth, learning to post himself online, and inspiring others to start running. He also discusses the importance of deep connections, the correlation between fitness and mental clarity, transitioning from Ironman to CrossFit, and building a wellness community in Austin, Texas.