Investing in a Brand

I like working with smaller companies. I think that's a value add for them because, you know, I'm able to move it and go for them where it is. And then also from the audience standpoint, I like sharing the latest and greatest with my audience. So yeah, those are the metrics. But the big one for me really is that relationship now. You feel like the people component is huge in businesses. Like take it at a company like IceBale, why at the fountain? You know, great friend and like I love the community that he's building around cold exposure not the team that he's hired.

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