The Science of Scaling

How to Integrate Your First Sales Hire w/ Kyle Parrish (VP of Sales, Figma)

Jun 21, 2023

34:51

AI Chapters

Episode notes

Introduction

3min

The Importance of Disrupting a Field

3min

How to Sell Yourself to Get People Comfortable With You

2min

The Importance of Self-Serve in Sales

2min

The Importance of Listening to Customers

3min

The Importance of Product Feedback in Sales

5min

How Dropbox Built a Sales Culture

3min

The Importance of Having a Performance-Based Culture

3min

The Differences Between Sales and Engineering Cultures

3min

10.

The Importance of Talking About Sales

3min

11.

How to Leverage AI to Drive Pipeline Generation for Sales Teams

3min

OK. You’re moving from founder selling to your first sales hire. Great work. Now, how exactly do you integrate that new hire into your existing organization?

Host Mark Roberge is joined by Kyle Parrish (VP of Sales, Figma) to discuss being the first sales hire at Figma. Not only that, but Kyle was also the third sales hire at Dropbox. In this episode learn more about:

Building a unique sales culture
Leveraging trends to find opportunities to disrupt
How to align the engineering/product team with sales
Avoiding the recency effect
The Dropbox sales team experiment disaster
How Figma approaches AI

The Science of Scaling is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network in collaboration with HubSpot For Startups // Produced by Matthew Brown.