3min chapter

The Science of Scaling cover image

How to Integrate Your First Sales Hire w/ Kyle Parrish (VP of Sales, Figma)

The Science of Scaling

CHAPTER

The Importance of Disrupting a Field

Mark O'Mara: I was like, wow, this is an entirely different environment. It's not like revenue. Believe it or not, it's weekly active user retention. So there'd be a salesperson to be a good market leader and come in to something where people are truly finding value and shouting it from the digital rooftops. If you like dive into the depths of PLG execution, that's key.

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