Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
Introduction
00:00 • 2min
How to Be a Successful CMO
02:11 • 2min
The Evolution of Metrics at Pay Identity
04:16 • 4min
The Evolution of Impact Based Pipeline
08:21 • 2min
The Role of Customer Marketing Retention in Revenue
10:18 • 3min
What Is on Your Priority List When It Comes to Metrics?
13:11 • 4min
How to Align Your Marketing Budget With Your End Results
16:53 • 2min
How to Estimate Your LTV Lifetime Value
19:13 • 2min
Stack Overflow CMO: Caled Catibu
21:18 • 2min
The Importance of Cross-Functional Collaboration
23:00 • 3min
The Importance of Customer Metrics
25:56 • 2min
The Power of Swag
27:39 • 2min
CMO Huddles: A Force Multiplyer
29:18 • 2min
How to Scale Product Marketing
31:18 • 2min
How to Approach Attribution in a CMO Huddle
33:21 • 3min
How Many Steps in a Buy?
36:17 • 2min
How Much Room Do You Have for Testing and Experimentation?
38:11 • 2min
How to Measure Awareness
39:53 • 2min
The Importance of Awareness in B2B
41:26 • 2min
How to Get Your Marketing Metrics Right
43:21 • 2min
How to Measure Your Business Impact
44:54 • 2min
How to Capture and Assess Relevant Metrics for Your Organization
46:24 • 2min
How to Measure Your Brand's Progress
48:17 • 2min