347: Marketing Metrics that Move the Needle
Renegade Marketers Unite
00:00
The Evolution of Impact Based Pipeline
The board was super anxious to know, hey, are the investments we're making? Are they actually delivering? And you can take that all the way down to even things like events and I think most people probably do this. You can really measure now, is this a worthwhile investment? Is it getting something out of it beyond just amorphous brand uplift? That could be just enough for a board. Absolutely.
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