347: Marketing Metrics that Move the Needle
Renegade Marketers Unite
00:00
How to Align Your Marketing Budget With Your End Results
Marketing is very tip of the spear, very bringing in the right leads and really partnering with sales to kind of see how they're getting through the pipeline. That's another reason why, you know, looking at these company level and funnel metrics at the channel is so important. LTV should really have a play in determining how much we pay for those customers to acquire them by channel.
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