How to Measure Awareness

Callie Kevin: Do you actually have an experimentation budget or do you just experiment within the budget that you have? That's how we are. We definitely experiment, but I don't necessarily carve out a separate budget. But we definitely within what we have, try things all the time, for sure. Same. Callie Kevin: And we haven't talked about a KPI or any kind of awareness measures. A lack of awareness is a huge disadvantage when your salespeople are out there speaking with prospective customers. Talk a little bit about how you make the case,. How you're measuring awareness if you are, and how you make it.