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347: Marketing Metrics that Move the Needle

Renegade Marketers Unite

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How to Measure Your Business Impact

Look at the metrics you have and focus on things that are impact-related versus activity related. Deedra, what is your tip? Yes, so I would say, similarly to looking at metrics that matter to the organization, look at the metrics that is being used to judge the overall health of the business. And if you can, bring that down to your channel as well.

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