How Much Room Do You Have for Testing and Experimentation?

As budgets got a little bit tighter and pockets got a little less deep, then you really do need to be able to make the case for testing. We still try to incorporate testing within each of our channels where possible. But I think that the testing takes a different approach. Now it's maybe not as broad as it may have been before or it's very specific just to one or two attributes,. So it's gotten slimmer. It's funny because in Huddles, we talked about that 10% or 20% that you would love to have in testing and experimentation.