347: Marketing Metrics that Move the Needle
Renegade Marketers Unite
00:00
The Power of Swag
We screen printed all of our shirts on demand. So we only used as much Sway as people actually want it. And that's such a, you know, I did do a show with the CMO of one of the services that distributed swag. She was a big believer in unbranded because so much of branded, particularly things like bags, just get thrown away at the trade show. Think about living without you, you're not gonna keep them.
Transcript
Play full episode
