347: Marketing Metrics that Move the Needle
Renegade Marketers Unite
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The Importance of Awareness in B2B
"We do measure it. We have a formal study we've done every year where we look at awareness across a number of different countries," he says. "The good news is we've been investing in this a bit, and we've seen some very nice upward movement." He adds: "It always comes down to a trade-off ... how much do you actually devote to that?"
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