347: Marketing Metrics that Move the Needle
Renegade Marketers Unite
00:00
The Importance of Cross-Functional Collaboration
The CEO of a major U.S. pharmaceutical company talks about the importance of cross-functional collaboration and how that's been key to his success. He also says he looks closely at percent change week over week, which is especially important in an economic environment like we're seeing right now. "I came to New York many years ago thinking I'd be on the two-year plan"
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