
347: Marketing Metrics that Move the Needle
Renegade Marketers Unite
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What Is on Your Priority List When It Comes to Metrics?
Didra Hudson is the CMO of Payability. She's working on an MS in psychology, which she says has helped her marketing career. Didra: I like what I'm saying before about distinguishing between the activity metrics and impact metrics. The way that I think about metrics currently is basically in three levels; they're broad down to micro level.
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