S2 E51 - How to Build Out Your ICP: Creating an Ideal Customer Profile That Goes Beyond the Obvious

The Stacking Growth Podcast aims to answer real questions that our audience is having trouble with. That's why we took a poll of our LinkedIn audience to see what problems they were facing coming into Q4. One of the recurring questions that we saw come up had to do with how to create an ICP (Ideal Customer Profile). What's is the right way to do it? Is there a wrong way? How can we go deeper than target firmographics and job titles? These are all questions that Tory and Allison are answering in today's episode.

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