S2 E51 - How to Build Out Your ICP: Creating an Ideal Customer Profile That Goes Beyond the Obvious
Stacking Growth | The B2B Marketing Podcast
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How Do I Know if I'm Losing a Deal?
Don't exclusively focus on marketing to what I would kind of call like the negative persona. People that are falling, they are typically becoming like lost deals more frequently than one deals. So there's a lot of validation that you can do by looking at your company data and even going deeper within those actual one deals. And then doing a little bit of fact checking, right, with something like a win loss analysis.
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