S2 E51 - How to Build Out Your ICP: Creating an Ideal Customer Profile That Goes Beyond the Obvious
Stacking Growth | The B2B Marketing Podcast
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Building Out Your ICP Campaigns
I think early on, I don't even know if I really understood what the term ICP meant. There's a whole lot more to it and so this isn't something that you want to kind of let's spiral out of control. Of course, there are some limitations to how much information can you actually utilize when you're kind of building out your campaigns. But having all of this information documented is important.
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