S2 E51 - How to Build Out Your ICP: Creating an Ideal Customer Profile That Goes Beyond the Obvious
Stacking Growth | The B2B Marketing Podcast
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Is Your ICP a Good Fit?
When you have a identified an ICP fit, you're no longer celebrating a thousand MQLs that come in from any place and every place. You're really looking at how many of my high-end tech conversions came from an ideal customer. It's not just the name of a company that looks like a good fit. There's so much more to it than that. And probably one of the best kind of leading indicators for success is saying, hey, we spend a lot of upfront time building out this perfect ICP.
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