S2 E51 - How to Build Out Your ICP: Creating an Ideal Customer Profile That Goes Beyond the Obvious
Stacking Growth | The B2B Marketing Podcast
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Is There a Need for Contact Roles in Your CRM?
The win loss analysis report really look at the content roles associated. Hopefully you are requiring a contact role to be attributed to every opportunity in your CRM. Then there's always, so that's kind of one element of an ICP is like, these are my ideal fit accounts now within those accounts. You've got your firmographics, your demographics, and then the other two categories I think you can call your technographics. That's where the tech install information comes in. And then the psychographics which is really the sweet spot. We'll get to that in a minute.
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