S2 E51 - How to Build Out Your ICP: Creating an Ideal Customer Profile That Goes Beyond the Obvious
Stacking Growth | The B2B Marketing Podcast
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What's Going on in the Heads of Your Prospects?
The psychographic question is not going to find its way into campaign targeting inside of like an ad platform, right? But that doesn't mean it's not extremely important and shouldn't be factored into the strategies that you're building. The best way to uncover this is just by way of asking some really great thought-provoking questions.
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