S2 E51 - How to Build Out Your ICP: Creating an Ideal Customer Profile That Goes Beyond the Obvious
Stacking Growth | The B2B Marketing Podcast
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Introduction
Tori Kinlick: Today we are talking ICP. We've been taken to the streets a little bit, just kind of asking around by way of like LinkedIn comments and threads. And when our colleague Sam started one of these threads yesterday, there was a pretty large amount of people that had questions about how do I build an ICP? Allison: Marketing is always in an interesting position where you have to think of your total addressable market.
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Transcript
