S2 E51 - How to Build Out Your ICP: Creating an Ideal Customer Profile That Goes Beyond the Obvious
Stacking Growth | The B2B Marketing Podcast
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Is Your ICP of Tomorrow?
I see this most commonly when people want to expand into different regions. I think having these sort of like future pieces of ICP that you want to add and putting together a go-to-market strategy will serve you well for when you're ready to expand. There's just so much that you can kind of tie back to having a well-defined ideal customer profile, even if it might be fluid at times.
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