S2 E51 - How to Build Out Your ICP: Creating an Ideal Customer Profile That Goes Beyond the Obvious
Stacking Growth | The B2B Marketing Podcast
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Is Your ICP Set in Stone?
There's a lot of real world application there and I'm excited that we were able to share that with you. There's also the common practice of evolving your ICP right, your business is going to evolve, your growth targets are going to evolve,. Your offering will evolve as well so by way of that your ICP should evolve as well. So any thoughts on this topic at a high level Allison?
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