S2 E51 - How to Build Out Your ICP: Creating an Ideal Customer Profile That Goes Beyond the Obvious
Stacking Growth | The B2B Marketing Podcast
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Is Your Integration a Good Idea?
Alison: I think we left off on demographics, which I kind of touched on. Make sure you're looking at the different rules, the different people in the buying committee taking into consideration more than your decision maker. And then I know next on your list was technographics and this is really interesting and something that people don't always consider. Alison: There's a lot of merit in figuring out what technographic elements that, that you want to be a part of it.
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