S2 E51 - How to Build Out Your ICP: Creating an Ideal Customer Profile That Goes Beyond the Obvious
Stacking Growth | The B2B Marketing Podcast
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Is There a Rip and Replace?
I think there's a lot of value and understanding like, yes, technically you could sell to these people. So when and if we choose to market to them, it's going to have to be kind of in that rip and replace mentality. And so I think that's kind of interesting too from a technographic perspective. But again, not something that you want to make the backbone of your campaign but certainly has a place within all these other filters and criteria that we're talking through.
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