Branding Merch is crucial for brand visibility and community engagement.
Taking ownership of one's path is pivotal in transitioning to consultancy.
Value-based fees enhance client trust by aligning compensation with quality service.
Deep dives
Creating Brand Awareness Through Merchandise
Merchandise, such as branded products and promotional items, is highlighted as a key tool for building brand awareness. Partnering with a trusted branded merch maker like Genumark is emphasized to create appreciation, connect with audiences, and foster community. The importance of thoughtful design combined with quality products to convey brand storytelling is underscored.
Transition from Employee to Consultant
The podcast discusses Allan Wise's journey from being fired to transitioning into consultancy. Wise's experience of being abruptly fired led to a realization that true ownership is essential to create something meaningful. This shift marked the beginning of his consultancy career, emphasizing the importance of taking ownership of one's path.
Value-Based Fees in Consulting
Value-based fees are advocated as a fair and ethical approach in consulting. By focusing on providing improved client conditions while expecting equitable compensation, consultants shift away from traditional time-based billing. The strategic alignment of fees with the value delivered to clients is highlighted as key to fostering trust and ensuring mutual benefit.
Role of Service and Trust in Consulting
The significance of service quality in building trust with clients is emphasized. Effective communication, personalized attention, and understanding client needs are key factors in cultivating trust. The importance of fostering strong client relationships through attentive service is highlighted as foundational in successful consultancy engagements.
Embracing Change and Uncertainty for Growth
The concept of 'no normal' is introduced as a trademarked term reflecting the idea that there is no true normalcy or predictability in today's fast-evolving world. Embracing change, volatility, and disruptions as opportunities for growth and adaptation is encouraged. The podcast stresses the value of flexibility, adaptability, and continuous learning in navigating unpredictable circumstances.
Maintaining Mental Sharpness through Intellectual Challenges
Engaging in daily mental exercises like acrostics, word puzzles, and writing is highlighted as a way to maintain mental agility. The importance of intellectual stimulation through writing, problem-solving activities, and travel experiences is underscored to enhance cognitive abilities. Applying synthetic happiness and pursuing intellectual challenges are seen as key to mental well-being and growth.
My guest today is Alan Weiss - one of the world's most highly sought-after consultancy experts. Alan's impressive list of clients include such well-known brands as Mercedes-Benz, Merck, Hewlett-Packard, New York Times and over 200 others.
Alan is also a best-selling author of 64 books. One his most famous books - โMillion Dollar Consultingโ - has been through five editions and appears in 12 languages around the world.
I invited Alan to be a guest on my show to discuss how to build a thriving consultancy. I wanted to get his POV on what role branding plays in that process. And I was curious to learn about value-based fees and why more businesses should adopt this concept.
๐๐ฟ๐ฎ๐ป๐ฑ๐ถ๐ป๐ด ๐ ๐ฎ๐๐๐ฒ๐ฟ๐ ๐ถ๐ ๐ฏ๐ฟ๐ผ๐๐ด๐ต๐ ๐๐ผ ๐๐ผ๐ ๐ฏ๐ ๐๐ฒ๐ป๐๐บ๐ฎ๐ฟ๐ธ - ๐ข๐ป๐ฒ ๐ผ๐ณ ๐ก๐ผ๐ฟ๐๐ต ๐๐บ๐ฒ๐ฟ๐ถ๐ฐ๐ฎโ๐ ๐บ๐ผ๐๐ ๐๐ฟ๐๐๐๐ฒ๐ฑ ๐บ๐ฒ๐ฟ๐ฐ๐ต ๐บ๐ฎ๐ธ๐ฒ๐ฟ๐ ๐ณ๐ผ๐ฟ ๐ผ๐๐ฒ๐ฟ ๐ฐ๐ฌ ๐๐ฒ๐ฎ๐ฟ๐. From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified โ you can rest assured ethical sourcing and sustainability are front and centre. If youโre looking for help with your next project, email brandingmatters@genumark.com
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About Me Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
