Branding Matters

How to Become a Million Dollar Consultant with Alan Weiss

44 snips
Aug 26, 2022
Guest
Alan Weiss
Guest
Joelly Goodson
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ANECDOTE

Firing Sparked Consulting Career

  • Alan Weiss was fired by a corporate owner after disagreeing with him, which pushed him to start his own consultancy.
  • His wife's support and his determination led him to quickly generate leads and build a successful practice.
ADVICE

Consulting is Marketing First

  • Consulting is primarily a marketing business; reaching out to potential buyers is essential.
  • Expertise in processes and transferable skills matter more than knowing the client's industry in detail.
INSIGHT

Branding Means Reputation When Absent

  • A brand is how people think of you when you're not around, not just a uniform quality representation.
  • Building a personal brand precludes competition and creates immediate client recognition and preference.
Get the Snipd Podcast app to discover more snips from this episode
Get the app