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How to Become a Million Dollar Consultant with Alan Weiss

Branding Matters

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No Normal, but We Have Our New Reality

The normal denotes that you can predict what's going to happen together to to morrow. In a given setting or a situation, you simply can't do that any more. You have to take into consideration changing economies, changing demographi right? Changing technolity, changing competition, changing globalization. Just look at social justice, for goodness sake. It's changed the way we have to look at so many things. And every day we learn something new, and we adapt differently. So please don't tell me about normal. That's not what we want. If people say, lookard, we're looking forward to the new normal, i say, there is no normal, but

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