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2min chapter
How to Become a Million Dollar Consultant with Alan Weiss
Branding Matters
Are You Happy When You Walk Into a Restaurant?
"Service is a large component of the emotional make up of people in determining where te spend their money," he says. "And it's interesting, especially to day, when there's such a more competitive market than ever befored you don't feel that they care about your business." 'You know this old phrase, you know, if life gives you a lemon, turn its of lemonade,' he adds. "'I see a lot of people who have lemonade ndat turning it into lemons' And so i trade marked no normalad appears in my books and appears in my speeches', Mr Boulden concludes.
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