2min chapter

Branding Matters cover image

How to Become a Million Dollar Consultant with Alan Weiss

Branding Matters

CHAPTER

How to Get Around Rf Ps?

Pitch is a 19, 50s term but you still hear that a lot to day. R f ps are created by low level people who ask you stupid questions. The way you get around in r f p is you provide a sole source alternative. By providing sole source alternative, you escape the bidding process. You don't pitch anybody.

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