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How to Become a Million Dollar Consultant with Alan Weiss
Branding Matters
How Do You Define Value?
How do you define value? Value is an improved client condition. It could be monetary and and quatifiable, qualitative or it could be non financial. When we walk away, the client had better be better off. Some things are not so measurable, except they're anecdotal. So i can tell if i'm feeling happier. I can tell if the aesthetics arround me are better. And as long as you can tell, that'sgood enough for me.
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