2min chapter

Branding Matters cover image

How to Become a Million Dollar Consultant with Alan Weiss

Branding Matters

CHAPTER

Branding Matters - Welcome to the Branded Matters Podcast

Allan Ridgeley was fired from his job as president of behaviorl consulting firm. He decided to go out in his own and start a business himself. His wife supported him, but said he needed to get serious about what he was doing. The company is now worth more than $1 billion after paying value base fees.

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