Unpacking The Subscription Business Model For Firms with Ron Baker

Jeremy and Chris are kicking off 2023 with a bang with special guest, the legendary Ron Baker (@RonaldBaker on Twitter). Ron is the co-host of The Soul of Enterprise podcast, along with friend-of-the-show Ed Kless, Ron is also the author of 7 best selling books, soon to be 8 with Time's Up, and a true thought-leader in the profession. The key takeaways from the episode are:

• The difference between a subscription model and a recurring fixed fee model
• "Plusing" your services and selling the promise of enhanced future value
• KPIs for the subscription model
• The P&L for this model gets flipped on its head. We unpack that with Ron.
• How should a firm that's currently billing by the hour move to a subscription model?

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Jeremy Wells on Twitter @JWellsCFO

Chris Hervochon on Twitter @ChrisHervochon