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How to Transition From the Old Model Into a Subscription Model
Is there a way to not turn everybody away who isn't looking for that particular price point or that particular offering? Well, this is an interesting question because you can still have different price points within a subscription model. There's lots of very successful subscription companies that only offer two choices. But here's the thing. You want to make it as convenient and peace of mind and frictionless for the customers you can. If you keep a customer for one year on subscription, you've got a 90% plus chance of keeping them for life.