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The Importance of Cost Accounting
Accounting is a metric, which means there's a lot of judgment in it. We carry around this myth that if you spend less time per customer, you're going to be more profitable. Bull crap. That's just wrong. What matters is the outcome that we're creating for our customer yet we're too busy tracking the outputs. And I really liked how you laid out the new P&L because I've heard about it before and just seeing it on the old page. So if we're going to cannibalize an old firm, if we'regoing to cannibalize a whole industry, what kind of value are we getting? You can't cut off my hand at the wrist,.