AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
5min chapter
Unpacking The Subscription Business Model For Firms with Ron Baker
The CPA Advisory Show
How to Communicate Your Value to Potential Customers
The biggest sin today for businesses is to make the customer's time a waste. We're trying to sell and communicate our value, but we're communicating something that's got a future value that's totally intangible right now. Credence goods are not like search good or an experience good; you don't even know the value even after you experienced it. Stop sending 200-page tax organizers to your customers because when they get that organized, what do I pay you for?
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode