Unpacking The Subscription Business Model For Firms with Ron Baker
The CPA Advisory Show
00:00
How to Communicate Your Value to Potential Customers
The biggest sin today for businesses is to make the customer's time a waste. We're trying to sell and communicate our value, but we're communicating something that's got a future value that's totally intangible right now. Credence goods are not like search good or an experience good; you don't even know the value even after you experienced it. Stop sending 200-page tax organizers to your customers because when they get that organized, what do I pay you for?
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