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Unpacking The Subscription Business Model For Firms with Ron Baker
The CPA Advisory Show
The Advantages of Subscription Pricing
Ron Bonjean: With subscription, you don't have to guess whether a client is coming back during tax season or not. He says customers make the cognitive loaded decision to subscribe and then that decision's over with. BonJean: Subscription has separated the work from the payment because it's ongoing until they decide to cancel.
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