Adspend with Ash Melwani and Rabah Rahil

EP 02 - Which Attribution Window is BEST?? (Debate)

Feb 21, 2022

01:01:17

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Highlights

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Episode notes

Education Isn't Paid Media

02:15

Is It a O v to Be Higher on Alenda?

02:30

Dope Men

01:41

Introduction

4min

Are the Views Non Incremental Conversions That Facebook Accounts For?

2min

How Do You Know if It Didn't Work?

2min

Is There a Chance That I'm Getting a Non Incremental Conversion?

3min

I Don't Want More Friction in the Funnel

3min

Education Isn't Paid Media

2min

What Is Your Funnel?

4min

The Difference Between Brand and Direct Response

3min

Is It a O v to Be Higher on Alenda?

2min

10.

Optimizing for LTV Is One Factor in LTV

2min

11.

Dope Men

2min

12.

Boosting Cash Flow With a New Brand?

2min

13.

How to Get One Day Click to Work

2min

14.

Pintrest and Pincher Sads?

4min

15.

How to Define Incremental Revenue on Triplewall?

3min

16.

Doos Targain Are Very Different, Literally, I'm in the Space

2min

17.

Retargeting Is a Different Piece Than Prospecting

2min

18.

Retargeting - You Don't Getit Right Out, It's Ready.

4min

19.

Google Branded Search Is Not the Most Important Thing

3min

20.

Brand Search vs Organic Search?

2min

21.

The Best Way to Be Good at Facebook Houses Is to Be a Brand

3min

22.

I Love You Guys, and You Should Come in to Jersey

4min

Things get a little spicy in today's episode of Adspend, as our hosts clash over the debate between 1 day click vs 7 day click attribution...

Who's side are you on? Hit us up on Twitter and let us know...

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Follow Ash on Twitter - https://twitter.com/ashvinmelwani

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Monday at 9AM EST 👋

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