Is There a Chance That I'm Getting a Non Incremental Conversion?

Facebook will do seven day clik, one day view. When i'm going back and looking at the seven day clicu, those numbers tend to match up a little better. And then that actually make, we know, better decisions on what to do next,. Like, oks, this ad performing what not? Because i can say, like, ok, i's causing incremental revenue. But i bet there's a lot of clicks that happen are not incremental that person would have purchased otherwise.